Interview on InnovationTools.com

Thanks to my good friend Michelle James, founder of the Center for Creative Emergence, for interviewing me on the topic of storytelling and creativity.

Q: What do you see as the role of creativity in that paradigm?

Margolis: Creativity is about expanding the world of possibilities. Many organizations are faced with increasing constraints and plenty of reasons to be depressed and demoralized. I think that creativity from the perspective of new possibilities is a refreshing attitude. The bigger the story you can tell, the more room there is under the tent for people to locate themselves in it. Which means you want a story that people can identify with as their own. Also by expanding the story, you move beyond old constraints into greater space and freedom.

You can read the full interview here.