On Nov.18, 2009, under Uncategorized
Dr Letitia Wright advises entrepreneurs and small business owners. Her regular column on the examiner reviewed my book this week. Here’s an excerpt:
Because entrepreneurs are always working to get their story out, this book is an easy tool to use to start really working on that. We don’t want to start with once upon a time, but what exactly DO we start with? This book gives clear direction and examples on what and how to do it. Yes, this book can be read in a single sitting, however, you are going to want to keep it around as a reference book. He starts off the book with the LONG WALK HOME. The part of the Hero’s journey that no one ever speaks about. That Margolis tackles this immediately lets me know he means business.
This is not a fluff piece. His 15 story telling axioms will pay off when studied. I was getting to the end of the book and felt, wow, there should be more. Then I realized this is part of a series of books he will be doing. I am looking forward to the next installment. Most people teaching how to add stories to your business are talking about getting witty stories for your speeches. Those who know about the bigger picture offer the information in high cost seminars. Now this information is accessible to all of us. This book is an L.A. 9!
Go here for the full article.
Thanks Dr. Wright! Always great to see how the book is perceived by others.